MSP INNOVATION IN 2024 | 3 Min Read

6 Innovation Strategies for Managed Service Providers


Managed Service Providers (MSPs) must adapt for success in 2024. To stand out, they need effective strategies that work in the face of intense competition. Here are ways MSPs can excel in the coming year.


1. Make Customers Happy: In a crowded market, MSPs stand out by making sure their customers are happy. While this may sound obvious, successful MSPs go beyond technology basics, improving customer interactions, giving great service, offering personal attention, and solving problems quickly. Placing customers at the center builds lasting relationships.

2. Get Ready for the Cloud: With more and more work moving to the cloud, MSPs need the right tools and skills to help this move go smoothly. Knowing how to manage cloud migration and provide support is key for MSP success in 2024.

3. Move to the Cloud Step by Step: Half of MSPs predict that 75% to 99% of their customers will move workloads to the cloud in the next three years. Migrating gradually, instead of all at once, allows businesses to progress steadily for a simpler process and to avoid disruptions. This incremental approach is becoming the norm, and MSPs that guide this transition will earn trust.

4. Offer Different Services: To be competitive, MSPs need to offer new and valuable services. It could be things like advanced cybersecurity solutions, AI-driven technology, or real-time resource management. Keeping up with emerging technologies helps MSPs meet their clients’ evolving needs.

5. Innovate, Innovate, Innovate: MSPs need to be creative as well. Leading MSPs are always exploring new ideas, offering full-service cloud solutions and pioneering new technology. Investing time and effort in innovative solutions sets MSPs apart.

6. Keep Learning and Stay Relevant: Staying updated with industry trends and technology is critical. MSPs need to invest in ongoing training and certifications to remain relevant in the fast-changing cloud environment. Being on the cutting edge helps MSPs give the best solutions and keep customers’ trust.

7. From Helping to Leading: MSPs started as IT support providers. Now, they’re leading the way with innovation and complete cloud services. Embracing this change allows MSPs to guide businesses through modern technology challenges and provide complete solutions.


MSPs will succeed in 2024 by focusing on their customers, embracing cloud expertise, diversifying their services, staying updated with industry trends, and leading in innovation. With these strategies, MSPs won’t just survive; they’ll thrive in the changing world of managed services.

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About the Author


Rob Laughter
Vice President, Channels & Alliances, CloudSaver